Reforged Labs: Changing the Game in Mobile Game Marketing

Updated: Mar 26, 2025

Reforged Labs is building the world’s first AI Copilot for mobile game marketers, optimising and automating ad creation to give studios a creative edge.

Reforged Labs: Changing the Game in Mobile Game Marketing

In this interview, Reforged Labs CEO and co-founder Robert Huynh looks back on his path through big tech, business school and a first startup, and on what he learned from winding that company down.

He also explains the problem Reforged Labs is tackling: mobile game ads take many slow rounds of research, storyboarding and iteration, and the company’s AI co-pilot studies high-performing ads to suggest storyboards and produce many variations for smaller, more targeted tests.

(Source: www.thoughtleadersintech.io)

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